All of the unused GE Cards have punched "filing" holes as seen at the right of the card.
Some of the cards were evidently preprinted with the names of specific GE Retailers. This particular card has been preprinted thusly. The address preprinted on this card points to it's likely provenance in one of the later "discovery" hoards of GE cards.
This ad is on the back of a Type-2 GE Overprinted card.